The COMUNICANO for Monday April 3 2017

Revue
 
Back in 2005, Comunicano pioneered corporate social media for Nokia, setting the standard, or as pal
 
April 3 · Issue #57 · View online
Andy Abramson
Back in 2005, Comunicano pioneered corporate social media for Nokia, setting the standard, or as pal Michael Henderson of DEC PR in Sydney Australia called it, “the seminal blogger communications program.” 
Reading the news since Friday of what Amazon is doing with influencers is a direct descendant of this approach, and one with wide reaching implications.
The biggest of which is that Amazon is looking to disintermediate ad words, which harms Google, but in doing so is also looking to trump WalMart/Jet with whom they are in a war. Given Amazon’s audience and customer base starts out as more tech savvy than WalMart’s, and that their already existing data on customers shopping habits is far broader and deeper, plus more historical, what Amazon is able to do with their big data platform plus the influencers reach is enormously powerful. Right now, the program is hand picked influencers, much like what we did with Nokia for five years running. Over time, Amazon can roll in AI and make this even more targeted of delivery, matching up the influencer to the customer sooner and with highly relevant offers.
Now, on to the news, in today’s COMUNICANO.

Amazon quietly ventures into influencer marketing
Amazon quietly launches its own social media influencer program into beta
Watching a Word Document transform into an Alexa skill is trippy as hell
AI Watch
WE ARE VERY STORY, Part 1: Hollywood’s Narrative Algorithms
A.I. Versus M.D.
Odds & Ends
Upcoming.org founder relaunches site 4 years after Yahoo shut it down
Verizon hires ex-Ericsson CEO, sets new operating structure
Staples Opens Coworking Space
The Netflix Tech Blog: The Netflix HERMES Test: Quality Subtitling at Scale
Uber Shares Unbelievable List of Outrageous Sh*t People Have Left Behind
How a Good Communications Policy can Avert a Social Media Crisis (and Actually Get You Customers)
Ditch the elevator pitch
Does a Product Manager at a High Growth Technology Startup Need To Be Technical?
Startup Pitch Decks – RRE Ventures Perspectives
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Carefully curated by Andy Abramson with Revue.
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